The Forecast

The Forecast

An Inside Look at How Successful Leaders Drive Revenue Growth

Learn the secrets of how successful businesses consistently predict and grow revenue.

Imagine how great it will feel presenting to your board when the team is perfectly aligned, everyone knows their numbers, and has a proven process to deliver growth.

It’s not a dream. It can be reality.

Written by Rick Ralston and published by Tela Publishing

Buy “The Forecast” at the following online locations:

Audio version on Audible

eBook version on Kindle

Paperback and Hardcover at Amazon

Paperback and Hardcover at Barnes & Noble

Listen to a preview of the audiobook version of

"The Forecast"

Narrated by Jonathan Broscious

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Praise for "The Forecast"

“The Forecast makes for a great resource to introduce a number of frameworks that are non-obvious for both early revenue leaders and seasoned ones alike. This book does a great job of balancing important business concepts across product, sales, customer success, marketing and executive operations, and the importance of leveraging network relationships to drive a business forward.”

“I highly recommend this book to business professionals who are looking to gain more credibility and more accurate results to run a high performing operation. I’ll be coming back to these frameworks as a refresher going forward!”

“Short and concise read that teaches the value of team work and most importantly surround yourself with people that are smarter than you. Great for that budding manager to read.”

“This book is a must-read for business leaders of all kinds—whether you’re leading a small team or a large organization, working in tech or non-tech industries, B2C or B2B. It serves as a compelling reminder to never shy away from seeking help, embracing feedback, and, most importantly, acting on it. The message is clear: surround yourself with honest, capable people who will challenge and support you to grow and succeed.”

“The Forecast delivers more than just a compelling story; it offers valuable lessons on leadership and teamwork. The book emphasizes the importance of seeking help from others and personal growth to overcome challenges. It demonstrates how crucial it is to get all departments aligned and working towards the same goal, and it drives home the value of having a well-executed plan. The narrative doesn’t just entertain—it leaves you with insights on collaboration and the significance of clear, unified direction. If you’re looking for an engaging read that also offers practical takeaways, this book is a great choice.”

“If you’re searching for an inspiring read, a beautifully written story that unlocks the keys to success at any point in your career, this book is a must-read! I was engrossed in this book, reading it cover to cover, taking copious notes, nodding in agreement, and appreciating every word. It’s not just a book; it’s a practical handbook and template for business excellence, offering exceptional insight into each character’s journey as a lesson and a blueprint for a leader.”

“As someone exploring the path of business acquisition, listening to the audiobook of The Forecast has been an invaluable experience. It’s more than just a book about forecasting; it’s a guide to building a business that thrives both financially and culturally.”

“What truly sets this audiobook apart is its focus on the human side of business. It’s not just about the numbers; it’s about cultivating a shared vision, fostering a positive culture, and creating a sense of purpose that transcends the bottom line.”

“The Forecast is a unique and most welcome entry in my ever-growing business library. Taking the narrative approach of following a team through the trials of building a forecast and setting a struggling (fictional) business on a path to success is a highly engaging way to share valuable business counsel.”

“The Forecast is one of the best business books I have ever read. This will be a staple on my bookshelf, and I will share it with everyone who will allow me to!”

“Predicting the future is a challenge. Business leaders however, are not helpless. We have a lot more control than we often remember. This book does a fantastic job communicating what we can and should do to improve the probability of our success.”

“The Forecast was engaging in how it described the approach to assessing company status and prospects. Further how to use that information to plan where our companies and people need to go. I found it insightful & encouraging. Definitely worth the investment.”

“The Forecast is not your typical business book. It is the story of a brother and sister who find themselves struggling to save their family business until they are introduced to a network of mentors with the knowledge and wisdom to help them on their journey. Along the way they learn the secrets of developing a better way to plan and forecast for success.”

“This book is full of high quality content with clear, actionable tips for real business owners.”

This book gives you a very unique and entertaining way of learning about how to run a business. It is very easy to read and the concepts are explained in a way anyone can understand them. It teaches you enough to be useful, yet the plot is engaging enough to keep you reading.

“I really enjoyed The Forecast. The narrative style made it highly engaging and easy to follow, almost like reading a novel rather than a traditional business book. The step-by-step approach to introducing the forecast structure was clear and digestible, which helped me understand the process without feeling overwhelmed.”

Whiteboard Illustrations From "The Forecast"

Revenue Forecast Comparison
Revenue Waterfall
Customer Journey
Development Timeline
Customer Success Process
Sales Process
Vision To Forecast
Revenue Forecast
Forecasting Process

Meeting Summary Notes From "The Forecast"

Revenue Waterfall Meeting
Project Milestones Meeting
Customer Success Meeting
Vision Pyramid Meeting
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