Helping SaaS & Tech Founders and CEOs
Advisory for B2B SaaS CEOs navigating fundraising, growth, and M&A.
Is your SaaS or technology business ready for growth? Investors? Buyers? Get clarity with the Forecasting Readiness Assessment.

Sorting Out All The SaaS Metrics
When talking about a SaaS business, it would be easy to make bad assumptions simply because we weren’t all on same page […]

Top 6 B2B SaaS Revenue Metrics
Key metrics for a CRO should be designed to 1) drive enterprise value, and 2) be metrics under the control of the CRO […]

How to Build a SaaS Bridge (Waterfall Chart)
It was already over 100 degrees, and it was only 11:00 AM! Seemed hard to believe it was a shivering 27 degrees just a few hours earlier […]
Why Work With Me?
25+ Years in SaaS and Tech
Proven SaaS leader, advisor, and former CEO with a track record of scaling, funding, and exits
Multiple Successful Exits
Hands-on experience leading SaaS companies in HealthTech, LegalTech, and MarketingTech
Author of "The Forecast"
Sharing proven strategies from The Forecast to help SaaS and tech founders scale

The Forecast
“This book packs decades of knowledge into a easy to digest format that can accelerate the reader’s understanding of what’s required to run a high functioning business”
“This book is a must-read for business leaders of all kinds—whether you’re leading a small team or a large organization, working in tech or non-tech industries”
“The Forecast delivers more than just a compelling story; it offers valuable lessons on leadership and teamwork.”
“If you’re searching for an inspiring read, a beautifully written story that unlocks the keys to success at any point in your career, this book is a must-read!”
“This book does a fantastic job communicating what we can and should do to improve the probability of our success.”